By Dr. Ken Broda-Bahm: All reasonable people think like you do. They will notice what you notice, perceive it as you do, find it credible, or not, like you would, and they will be persuaded, or not, in the same way that you would. Okay, give it a moment of thought and you wouldn’t actually believe that. But fall back on your normal habits, and you may act as though that were true. You might make the tacit assumption when analyzing an audience that they are fundamentally like you are. It is a bias, and a strong one. Social scientists…

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