The question is – a little off topic, but do you need a lawyer to run your law firm blog? I do have some experience on this topic.
And the answer is “yes,” if you want the blog to be anything more than just articles written by the firm’s lawyers.
In other words, if you want to use the blog more effectively, and have a more structured and targeted marketing plan,
-such as by linking relevant materials from other sources,
-or possibly by adding comments to those materials,
-or by cross-marketing other firm services and practice areas,
then, yes, you need someone with a strong, broad legal background who understands how to do that with the lawyers and with the legal practice areas and topics involved.
By running the blog I mean active involvement and oversight.
Of course that doesn’t mean that the lawyer is the only person involved in running the blog. Non-lawyer professionals also co-run and help with the blog and with the marketing plan and effort.
It all depends on the size of the firm and the effort that the firm decides to put into the blog.
What about a new 1 to 5 year lawyer, can that person run your blog? The answer is maybe. It really all depends on:
-the lawyer’s knowledge about the firm’s different practice areas that are going to be used in the blog,
-the lawyer’s writing abilities, and good discretion and trustworthiness with the law firm’s outside image and reputation, and
-how important the blog is to the firm, its marketing efforts, and its image and reputation.